What is Personal Brand Photography?

Karen Flower Photography personal brand photographer surrey

Every morning I feel my day hasn’t quite started until I’ve had my first cup of coffee, even though now it’s a decaff! It’s part of my morning routine along with a bit of reading and yoga …but not at the same time of course.

I’ve been drinking the same brand of coffee for several years and nothing quite comes close for me. I have what’s called brand loyalty but what attracted me to the brand in the first place was its identity and how it connected with me…it had nothing to do with George Clooney (honest!)

We are all attracted to brands because of the way they connect with us and a personal brand is much the same. How you show yourself in the space that is about you and your business, whether that’s your website, instagram or LinkedIn, will determine who is attracted to your brand. And we all want to attract our ideal clients.

So what is personal brand photography?

Karen Flower Photography brand shoot in London

Know, like and trust.

Having a collection of high quality images to market yourself gives you the confidence to show up online, consistently and on message but at the same time it is an authentic representation of who you are and what you’re about. You’ll want to connect honestly with your audience to encourage the like, know and trust factor. They will see that you have invested in yourself and they’ll be encouraged to invest in you too.

Branding is an ongoing process of establishing an impression in the minds of your audience, ensuring that the message you put out there is in line with your brand values and what your ideal client wants to hear. We want our clients to be attracted to and be inspired by our business which will then encourage engagement, grow our business and build the life we want.

Savvy business owners and entrepreneurs are realising the importance of having a collection of professional ‘on brand’ images to promote themselves and their services or products. It gives a much more polished and professional look to your business but also retains the authenticity of who you are, giving your potential clients an honest brand experience.

brand shoot in London

So what’s actually involved in the shoot and what do you get at the end of it?

Well, this is so much more than a headshot session. A personal brand photo shoot is completely customised to you, my client, to reflect the needs of your business. We will discuss and plan what you feel your brand message is and if you have any themes you’d like communicate through your images. I will creatively interpret your brief to tell the story of your brand producing a collection of eye catching images with a consistent tone and feel that you can pull from to use online and in print to market yourself. It will include a variety of photos of you, detail shots and emotive shots; the full story of who you are and what your brand is about.

The aim is to create pictures of you and your brand that appeal to your ideal client so that they connect with you and go on to buy into a relationship with you, your stories and magic sauce which translates into sales of your services or product.

If you’d like to know more about how to be confidently visible and allow your business to shine, please do get in touch or book a Clarity Call. This is a chat about where you are in your business right now and where you’d like to be and how the visuals fit into that.

You can check out my free Personal Branding Guide HERE.

Karen x