If I ask you to describe your brand personality you may begin by describing what you do and how your business helps people but we need to go deeper than that. The idea behind it is that each brand’s personality aligns with a season – it influences how you want your brand to be experienced…
Anyone fancy a coffee? Yes? Well then, where would you choose to meet? What makes you choose to go to one place over another? I really DO like my coffee, and if you met me for a chat I’d take you to my favourite place just up the road from my house. There are a…
When you’re browsing the internet or social media what makes you linger on an image is to do with how it appeals to you on a visual and aesthetic level. Quite often we don’t even know why we like something but we know it speaks to us on a certain level – we identify with…
When it comes to being able to say what your personal brand is about, there are a few key elements to consider. Quite often, people think it has something to do with our jobs or role in a business and what our personalities are like but it is much more refined than this. Whether you…